kulsumkhatun997
Boy Pok³adowy
Do³±czy³: 06 Mar 2024
Posty: 1
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 Five tips to protect the reputation of a company |
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Orporate responsibility does not depend on companies, it depends on people. It was a phrase that I expressed yesterday at a lunch, when a manager of a transnational company told me that just last week, one of the high officials of the government of our country had offered him to do a business using resources that he urgently needed to spend of his own. dependence. — I have to spend feeling uncomfortable at the insistence of the government employee. However, I was amazed at the ease with which this type of agreement was proposed to companies. I thought about how many scandals we had seen in recent years, where large companies had been tainted and involved in shady affairs; incidents that involved negotiations with the government (Walmart), value chain (the textile industry of the Bangladesh mess) or type of clients (HSBC and money laundering), among others. And even when the sales of these organizations may not be affected, scandals do crucify reputation, an intangible asset that is slow to recover in these times where social networks can inflame any issue. The hard thing is to think that no matter how many corporate responsibility actions the company has, no matter how many GRI reports, no matter how many badges or adhesions... Sometimes, a bad decision by one man or a handful of them within a company, can make shake everything.
The clearest example is the proposal they Phone Number List made last week to the executive I was talking about. Due diligence The concept of due diligence means acting with sufficient care, avoiding negligence and behaving as efficiently as possible; It is precisely a concept based on prevention. Diligence increases for clients with more risk, such as the financial sector or those companies with transnational operations. Armored brands On the other hand, it must be understood that beyond corporate responsibility, companies can also execute some actions that provide greater goodwill from their customers and other interest groups. Apple, for example, despite what happened to its value chain at FoxConn, did not have a considerable impact on its consumers due to the enormous bond it has generated with them. To protect a brand, corporate responsibility is important but it is not everything. To protect a brand it is necessary to first take the step to become socially responsible ( being is not the same as appearing ); But after that, what else can you do? Here, five tips to protect the reputation of a company , normal, reinforced or simplified observations that do not mean a Kevlar vest before the heart of the organization, but do reduce its risks considerably. 1) Implement a true culture of corporate responsibility Although this point may seem obvious, it is not.
There are many entities that boast the adjective " socially responsible " and it is just a label in their daily activities. Employees do not know what it means, clients are not communicated, there are no sustainability reports, and many times it is thought that having two or three good executions makes them a responsible company. The reality is that if there is not a culture permeated from the top to the bottom collaborator, with a well-structured code of ethics, constant communication of the issue from the top to the bottom, actions in the value chain and executions in sustainable marketing, the company will not can be said to be responsible , no matter how many recognitions, badges and endorsements it has, and therefore, there is a latent risk of falling into an accident that damages its social perception. 2) Prepare corporate responsibility reports A corporate responsibility report is not a guarantee of anything but it is a document that definitely speaks volumes about what a company is doing or not doing; It is not essential to do it under a GRI methodology, but doing it this way is even better.
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